One year ago, I launched the Facebook page “I fucking love biodiversity” (IFLB) with a post here on ConservationBytes. My goal was to get people talking about biodiversity in a positive and light-hearted way (absolutely no ‘doom and gloom’). Today, IFLB now has about 17500 fans/followers across three social media platforms. It has been an amazing experience.
I will start by admitting that I created IFLB under the assumption that “if you build it, they will come”. I thought a catchy name, goodwill and a few bells and whistles would land me a huge audience. I was wrong. It took some very serious work. And IFLB is still pretty small in the global social-media landscape.
Gladly, I don’t have to manage IFLB by myself. I have a crack team of admins that share the load. Kudos go to Laure Cugnière, Phoebe Maund, Lydia Tiller and Romina Henriques and our own in-house designer, Hannah Conduit, all of whom work on a totally volunteer basis. Thanks everyone – IFLB wouldn’t be possible without you.
During this last year, I estimate we have invested in IFLB the equivalent of nine working weeks to put out 2-3 posts every single day (yes, xmas and New Years included). That was the first lesson I learned: being part of an effort like this requires serious dedication. Not only because you need to find the most interesting content and the best photos to go with it, but because you also need to ensure all photos have copyright information, that what you are posting is not the result of Photoshop wizardry and of course, that your fans’ comments and messages don’t go unanswered. Read the rest of this entry »