Ah – finally. The World of Hurt webinar (many thanks to @fang for showing me how to do this).
Protecting the biodiversity brand through sport
Using animals as sport symbols reflects the integration of biodiversity into cultural identity and the transmission of collective values. This raises the possibility that the economic muscle of the sport industry could translate its symbolic capital into tangible commitments to biodiversity conservation. Those who have had the privilege of travelling in remote areas might have…
ConservationBytes.com 