… not centuries.
Here’s a little video production The Environment Institute put together that explains some of our lab‘s work and future directions.
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Protecting the biodiversity brand through sport
Using animals as sport symbols reflects the integration of biodiversity into cultural identity and the transmission of collective values. This raises the possibility that the economic muscle of the sport industry could translate its symbolic capital into tangible commitments to biodiversity conservation. Those who have had the privilege of travelling in remote areas might have…
ConservationBytes.com 
Dear Dr Bradshaw,
You are absolutely right there is no time to waste, however, I wonder if you know of the work of Beyond Zero Emissions?
http://beyondzeroemissions.org/
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Quite aware, thanks. Unfortunately, BZE has never answered any of its detractors, and assumes many impossible scenarios. See here and here for critiques.
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