I still fucking love biodiversity

2 06 2014
ifuckinglovebiodiversity © Bastien Laurent

© Bastien Laurent

One year ago, I launched the Facebook page “I fucking love biodiversity” (IFLB) with a post here on ConservationBytes. My goal was to get people talking about biodiversity in a positive and light-hearted way (absolutely no ‘doom and gloom’). Today, IFLB now has about 17500 fans/followers across three social media platforms. It has been an amazing experience.

I will start by admitting that I created IFLB under the assumption that “if you build it, they will come”. I thought a catchy name, goodwill and a few bells and whistles would land me a huge audience. I was wrong. It took some very serious work. And IFLB is still pretty small in the global social-media landscape.

Gladly, I don’t have to manage IFLB by myself. I have a crack team of admins that share the load. Kudos go to Laure Cugnière, Phoebe Maund, Lydia Tiller and Romina Henriques and our own in-house designer, Hannah Conduit, all of whom work on a totally volunteer basis. Thanks everyone – IFLB wouldn’t be possible without you.

During this last year, I estimate we have invested in IFLB the equivalent of nine working weeks to put out 2-3 posts every single day (yes, xmas and New Years included). That was the first lesson I learned: being part of an effort like this requires serious dedication. Not only because you need to find the most interesting content and the best photos to go with it, but because you also need to ensure all photos have copyright information, that what you are posting is not the result of Photoshop wizardry and of course, that your fans’ comments and messages don’t go unanswered. Read the rest of this entry »





I fucking love biodiversity

18 06 2013
© G. Gallice

© G. Gallice

A corker of an idea, and post, from Diogo Veríssimo.

I don’t like biodiversity. I like beef lasagna, I like the British museum and I like everything Jules Verne ever wrote. When it comes to biodiversity, it’s different. I think about it all the time, try to be close to it and suffer emotional distress when I think of it going irretrievably away. This is LOVE.

Understanding how to get this passion across effectively has always been one of my main goals. That is why my research has focused on the links between marketing and conservation. But recently I started feeling a bit more empowered to take this mission seriously, and all thanks to the Facebook page I fucking love Science. This page became an internet sensation amassing more than 5 million fans and engaging frequently over 4 million users in any given week. Forget the New York Times and National Geographic, this is the real deal.

So I wondered, why can’t I do the same for biodiversity? The idea lingered in my head until I read a recent paper by McCallum and Bury on Google search patterns, which shows how even during the United Nations Decade on Biodiversity we are failing to mainstream biodiversity and its associated issues. If fact, people seem to be less interested. Whatever we are doing is clearly not working. So why not give this concept a try? And so I fucking love Biodiversity (IFLB) was born.

Read the rest of this entry »