Does high exposure on social and traditional media lead to more citations?

18 12 2019

social mediaOne of the things that I’ve often wondered about is whether making the effort to spread your scientific article’s message as far and wide as possible on social media actually brings you more citations.

While there’s more than enough justification to promote your work widely for non-academic purposes, there is some doubt as to whether the effort reaps academic awards as well.

Back in 2011 (the Pleistocene of social media in science), Gunther Eysenbach examined 286 articles in the obscure Journal of Medical Internet Research, finding that yes, highly cited papers did indeed have more tweets. But he concluded:

Social media activity either increases citations or reflects the underlying qualities of the article that also predict citations …

Subsequent work has established similar positive relationships between social-media exposure and citation rates (e.g., for 208739 PubMed articles> 10000 blog posts of articles published in > 20 journals), weak relationships (e.g., using 27856 PLoS One articlesbased on 1380143 articles from PubMed in 2013), or none at all (e.g., for 130 papers in International Journal of Public Health).

While the research available suggests that, on average, the more social-media exposure a paper gets, the more likely it is to be cited, the potential confounding problem raised by Eysenbach remains — are interesting papers that command a lot of social-media attention also those that would garner scientific interest anyway? In other words, are popular papers just popular in both realms, meaning that such papers are going to achieve high citation rates anyway?

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Why a (young) scientist should blog

12 11 2018

I started to blog in the middle of my PhD, exactly on 17 February 2011 — as a scientist I remember my first blog like a soccer-loving kid might remember his/her first soccer ball. Postgraduates from ACAD have recently asked me to give a talk about my blogging experience, and I couldn’t resist turning my talk into a blog.

Salvador Herrando-Pérez



The cover of the February (polar bears) and December (water flea) 2017 issues of the Spanish magazine Quercus featured two of my popular-science articles. Founded in 1981, and with a current print run of some 15,000 copies monthly, Quercus has pioneered the dissemination of ecological and environmental science with a conservation edge in Spain and survived the digitalisation age, which has recently deserved the prestigious 2018 BBVA prize for Biodiversity Conservation. My liaison with the magazine already spans seven years with 49 articles published in three theme series (conservation biology: 2011-2012; animal behaviour: 2013; and climate change: active since January 2017 in collaboration with my colleague David Vieites).

I write in blogs, but I am not a blogger in the sense of owning and managing a blog. More exactly, I write about science using a language that should be understandable by an audience of scientists and, primarily, non-scientists. The best English expression I have found to qualify such activity is ‘popular science’ (I use it interchangeably with ‘blog’ hereafter). And blogs are just one platform (internet) to publish popular science.

In fact, I publish popular science on a regular basis here in ConservationBytes, and in Quercus: a printed Spanish-language magazine about ecology and biodiversity. My articles in those outlets typically synthesise the findings, and expand the background and implications, of high-profile research papers from the primary literature. Sometimes, I also write blogs to maximise the audience of my own publications (e.g., here and here), or to discuss a topic of general interest (e.g., numerical literacy). I have listed all my blogs on ConservationBytes at the end of the text.

Frankly, I had never stopped to think why I started and why I keep writing popular science. So after a bit of brainstorming, I have come up with five personal motivations which will probably resonate with those of other scientists entering the Blogosphere (1) — see here Corey’s take on the virtues of blogging.


When you are in the early stage of your research career, letting your peers know that you exist is essential, unless one already publishes hot papers that everybody reads and cites, and/or you have already amassed quite a reputation in the scientific community (not my case). Let’s be clear: my blogs are bound to be read by more people than my research papers, because blogs magnify the chances of being detected by search engines (2), and because the size of the scientific community is dwarfed by the size of the internet community. Doubtless, self-promotion drew me into popular science in the first place, when I was just a PhD student — ahead of me lay some five to ten years over which I would have to compete hard for funding and publication space with a respectable crowd of other researchers, let alone to create new partnerships with colleagues in and out of my area of expertise. So, blogging initially meant like saying ‘hey! I am here, I am doing science’.


Read the rest of this entry »

Research in Translation

11 12 2017

Do you enjoy the challenge of communicating complex scientific ideas and conservation issues to the general public? Current Conservation is looking for submissions of reader-friendly summaries of recently published research papers in conservation science!

Current Conservation is a quarterly magazine that communicates conservation science in an accessible manner to a wide audience. Our magazine combines art and science to communicate the latest in research concepts and news from both the natural and social science facets of conservation, encompassing ecology, wildlife biology, conservation biology, environmental history, anthropology and sociology, ecological economics, and related fields of research.

Your summary (~ 250-300 words) should be written in a simple jargon-free way that conveys the nuances of the paper, but at the same time is easy and fun to read. You can find some examples here.
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Tips for scientists to deal with the media

21 11 2016


I regularly give science communication workshops that include tips for dealing with reporters and journalists in the mass media. Most of these tips come from my own experience, or from stories I’ve heard from close colleagues. Instead of just teaching these important lessons to a select few who get to hear about them in person, I’ve decided to write a little post listing the most important points. Most of the following has little to do with maximising the likelihood of getting an interview, but these tips should help you avoid problems should a reporter notice your important work.

Welcome to the jungle.

1. The best way to get noticed by the media is to write a press release, although this is no guarantee in itself that anyone will pay attention. A good rule of thumb is to write a release for nearly every peer-reviewed article you publish, even if you think no one will be that interested. You’d be surprised how seemingly innocuous and run-of-the-mill papers can go viral if the press release is well-written. On that latter point, engage closely with your institution’s media office, and help them write the release by, for example, sending them a link to the lucid blog post you wrote about your own paper.

2. You can maximise the probability of uptake of your press release if you foster good working relationships with journalists. If you’ve ever had positive interactions with some before, keep the names on record and send a pre-release version of the article and the press release itself before the main event. Every journalist loves a scoop.

3. Register on expert media sites so that journalists can find you (e.g., like Scimex, Expert Guide, Ocean Expert, etc.). Most countries have such things.

4. If a journalist contacts you, make sure you respond immediately. Often even 30 minutes is too long before they seek opinions from some other scientist. If you are travelling, make sure you have an emergency contact auto-responder designed specifically for deadline-enslaved journalists.

Remember, you're smarter than they are (© Monty Python)

Remember, you’re smarter than they are (© Monty Python)

5. Once you do manage to gain an interview, whether it is live radio, recorded television or just as a chat for a newspaper article, avoid jargon like the plague. And make sure you test your language on a non-expert — what’s jargon to a non-specialist might not appear to be jargon at all to you. This often comes with experience, but at the very least try to avoid big, technical-sounding words (they do not make you sound more intelligent; rather, they make you sound boring and up-yourself).

6. Still on the issue of language, use short, punchy answers, analogies and a little humour. Try to relax (again, this comes with experience) by remembering that you know your shit more than 99.99% of the people that will be listening to you.

Read the rest of this entry »

Shadow of ignorance veiling society despite more science communication

19 04 2016

imagesI’ve been thinking about this post for a while, but it wasn’t until having some long, deep chats today with staff and students at Simon Fraser University‘s Department of Biological Sciences (with a particular hat-tip to the lovely Nick Dulvy, Isabelle Côté & John Reynolds) that the full idea began to take shape in my brain. It seems my presentation was a two-way street: I think I taught a few people some things, and they taught me something back. Nice.

There’s no question at all that science communication has never before been so widespread and of such high quality. More and more scientists and science students are now blogging, tweeting and generally engaging the world about their science findings. There is also an increasing number of professional science communication associations out there, and a growing population of professional science communicators. It is possibly the best time in history to be involved in the generation and/or communication of scientific results.

Why then is the public appreciation, acceptance and understanding of science declining? It really doesn’t make much sense if you merely consider that there has never been more good science ‘out there’ in the media — both social and traditional. For the source literature itself, there has never before been as many scientific journals, articles and even scientists writing. Read the rest of this entry »

Death of the question

17 12 2015
Zombie apocalypse

Zombie apocalypse

It’s something I’ve noticed over the years going to scientific conferences and seminars — the number of questions, and more importantly their quality, have declined.

Sure, it’s anecdotal and it might just be that my perspective has changed, but I’d bet my left testicle that it’s true.

But why? There are possibly many contributing factors, such as increasingly jam-packed conferences with multiple concurrent sessions, a massive and increasing number of participants and less time for each of us to present our work. However, I think the main reason is that we’re now all glued to our electronic devices.

Yes, I’m talking about the Twitteratti, but also the tablet-tossers, laptop-layabouts and the iPhone-idiots. We have a saying in our family when we spot a smartphone zombie oblivious to oncoming traffic that she/he looks like a “… spastic fingering a sandwich” (not my quote, but I am particularly fond of using it).

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Challenging the traditional conference model

28 08 2015

keeping-the-audience-awakeAn interesting take on conference culture by Diogo Veríssimo (mastermind behind I Fucking Love Biodiversity).

Just a few weeks back, more than 2000 conservationists got together in Montpellier, France, for the 27th International Congress on Conservation Biology (ICCB). I have been attending these conferences since 2008, and once again had a blast. Yet as I went through the usual talks, posters, work meetings, and this and that social, I could not help but feel that the traditional conference model was hindering, not helping me, maximise my benefits.

In my experience of conservation conferences, the content is largely delivered via a one-way channel, and attendees listen passively until the chance for a question or two comes up at the end. If time allows, that is, and it rarely does. Given the huge costs (and the footprint) of these events, how can we maximise the outcomes of these meetings?

Let’s look first at what is currently the backbone of most conferences anywhere: the oral presentation. Currently, the gold standard for the vast majority of ICCB presenters is the 15-min presentation, and those who are denied that chance often say they have been “downgraded”. I find this unfortunate.

My biggest criticisms of our current approach to content management during a conference is that it leaves the discussion to happen informally and without the benefit of the collective knowledge that comes together at these meetings. Many conservationists are keen to avoid long-winded lectures in their classrooms, but when we come together, those concerns seem to go out the window. The Q&A after a talk should be the most important part of a session for either the presenter (expert feedback can save a lot of time and resources) and the audience (who otherwise cannot focus on what they think is important).

Giving sessions enough Q&A time, which I argue would have to be as long as the time given to presentations, would imply having fewer presentations — unless we have shorter presentations. The ICCB already has the speed presentation, a format that lasts just 5 minutes. Why not make that the default? Yes, presenting your content effectively in 5 minutes is an acquired skill, but not much different in kind from writing an abstract to a paper. Having presented in both traditional and speed format, I am convinced presentations strongly suffer from the law of diminishing returns, meaning the difference from the audience point of view ends up being small. This is particularly true if fewer talks means more time for the audience to interact and ask about the things in which they are interested, rather than what the presenter thinks they should learn. Read the rest of this entry »

How to give a scientific presentation

15 08 2015

fearHaving just attended the joint 27th International Congress for Conservation Biology / 4th European Congress for Conservation Biology in Montpellier, France, I have a renewed vigour for proffering advice on the DOs and DO NOTs of giving a scientific presentation.

There are of course many different styles, formats, media and audiences for scientific presentations, so I’m going to outline only general issues of which you should be aware when preparing and delivering that often stress-inducing presentation. There are also many different durations of a scientific talk — including, but not limited to everything from a 5-minute speed talk to a full-on, dazzling, TEDx-like performance that can last for over an hour. Many of these principles apply to the full gamut of talk types, although various elements will have to be adjusted according to format. Only experience and plenty of advice can assist you in the tweaking.

Without further ado, here are the top 15 most important things to consider when preparing and giving a scientific presentation: Read the rest of this entry »

Great biodiversity cartoonists

1 07 2014

smiling fur sealAnyone who reads knows that I like to inject a bit of humour into my (often gloomy) messages. Sniggering, chortling, groaning and outright guffawing are useful ways to deal with the depressing topics conservation scientists examine every day. This is why I started the ‘Cartoon of the Week’ series, and now I have a compendium of quite a few biodiversity-related cartoons. Cartoons can also serve as wonderfully effective political tools if they manage to encapsulate the preposterousness of bad policies, navel-gazing politicians or Earth-buggering corporate tycoons. A good cartoon can be far more effective at transmitting a deep and complex message to a wide audience than most scientific articles.

Who are these gifted artists that bring together wit, humour and hard environmental truths into something that practically every scientist wants to include in conference presentations? I am inspired by some of these people, as I’m sure are many of you, so I decided to put together a little list of some of today’s better biodiversity cartoonists.

In no particular order of fame, relevance, focus on biodiversity, productivity or otherwise, I present to you my list of 10 great biodiversity cartoonists:

  • I suspect not many living outside of Australia would be familiar with the silly, yet extremely witty cartoons by First Dog on the Moon (also known as Andrew Marlton). I first came across this Melbournian when he was working for the newspaper Crikey, although he recently joined The Guardian Australia. He’s by no means what one would call an ‘environmental’ cartoonist, but there is a fair dose of (mainly Australian) biodiversity content in his cartoons. He is a self-entitled ‘marsupialist’, whatever that means (marsupial fetish, I think). I’ve even had the immense honour of having my own work immortalised in cartoon by this wonderful cartoonist.

© First Dog on the Moon

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I still fucking love biodiversity

2 06 2014
ifuckinglovebiodiversity © Bastien Laurent

© Bastien Laurent

One year ago, I launched the Facebook page “I fucking love biodiversity” (IFLB) with a post here on ConservationBytes. My goal was to get people talking about biodiversity in a positive and light-hearted way (absolutely no ‘doom and gloom’). Today, IFLB now has about 17500 fans/followers across three social media platforms. It has been an amazing experience.

I will start by admitting that I created IFLB under the assumption that “if you build it, they will come”. I thought a catchy name, goodwill and a few bells and whistles would land me a huge audience. I was wrong. It took some very serious work. And IFLB is still pretty small in the global social-media landscape.

Gladly, I don’t have to manage IFLB by myself. I have a crack team of admins that share the load. Kudos go to Laure Cugnière, Phoebe Maund, Lydia Tiller and Romina Henriques and our own in-house designer, Hannah Conduit, all of whom work on a totally volunteer basis. Thanks everyone – IFLB wouldn’t be possible without you.

During this last year, I estimate we have invested in IFLB the equivalent of nine working weeks to put out 2-3 posts every single day (yes, xmas and New Years included). That was the first lesson I learned: being part of an effort like this requires serious dedication. Not only because you need to find the most interesting content and the best photos to go with it, but because you also need to ensure all photos have copyright information, that what you are posting is not the result of Photoshop wizardry and of course, that your fans’ comments and messages don’t go unanswered. Read the rest of this entry »

Scientists should blog

27 05 2014
© Bill Porter

© Bill Porter

As is about to tick over 1 million hits since its inception in mid-2008, I thought I’d share why I think more scientists should blog about their work and interests.

As many of you know, I regularly give talks and short courses on the value of social and other media for scientists; in fact, my next planned ‘workshop’ (Make Your Science Matter) on this and related subjects will be held at the Ecological Society of Australia‘s Annual Conference in Alice Springs later this year.

I’ve written before about the importance of having a vibrant, attractive and up-to-date online profile (along with plenty of other tips), but I don’t think I’ve ever put down my thoughts on blogging in particular. So here goes.

  1. The main reasons scientists should consider blogging is the hard, cold fact that not nearly enough people read scientific papers. Most scientists are lucky if a few of their papers ever top 100 citations, and I’d wager that most are read by only a handful of specialists (there are exceptions, of course, but these are rare). If you’re a scientist, I don’t have to tell you the disappointment of realising that the blood, sweat and tears shed over each and every paper is largely for nought considering just how few people will ever read our hard-won results. It’s simply too depressing to contemplate, especially considering that the sum of human knowledge is so vast and expanding that this trend will only ever get worse. For those reasons alone, blogging about your own work widens the readership by orders of magnitude. More people read my blog every day than will probably ever read the majority of my papers. Read the rest of this entry »

Biowealth: all creatures great and small

4 12 2013

Curious Country flyer“So consider the crocodiles, sharks and snakes, the small and the squirmy, the smelly, slimy and scaly. Consider the fanged and the hairy, the ugly and the cute alike. The more we degrade this astonishing diversity of evolved life and all its interactions on our only home, the more we expose ourselves to the ravages of a universe that is inherently hostile to life.”

excerpt from ‘Biowealth: all creatures great and small’ The Curious Country (C.J.A. Bradshaw 2013).

I’ve spent the last few days on the east coast with my science partner-in-crime, Barry Brook, and one of our newest research associates (Marta Rodrigues-Rey Gomez). We first flew into Sydney at sparrow’s on Monday, then drove a hire car down to The ‘Gong to follow up on some Australian megafauna databasing & writing with Bert Roberts & Zenobia Jacobs. On Tuesday morning we then flitted over to Canberra where we had the opportunity to attend the official launch of a new book that Barry and I had co-authored.

The book, The Curious Country, is an interesting experiment in science communication and teaching dreamed up by Australia’s Chief Scientist, Professor Ian Chubb. Realising that the average Aussie has quite a few questions about ‘how stuff works’, but has little idea how to answer those questions, Ian engaged former Quantum star and science editor, Leigh Dayton, to put together a short, punchy, topical and easily understood book about why science is good for the country.

Yes, intuitive for most of you out there reading this, but science appreciation isn’t always as high as it should be amongst the so-called ‘general public’. Ian thought this might be one way to get more people engaged.

When honoured with the request to write an interesting chapter on biodiversity for the book, I naturally accepted. It turns out Barry was asked to do one on energy provision at the same time (but we didn’t know we had both been asked at the time). Our former lab head, Professor David Bowman, was also asked to write a chapter about fire risk, so it was like a mini-reunion yesterday for the three of us.

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Making science matter

14 10 2013


I’ve been home from my last overseas trip now for nearly two weeks, but despite not feeling caught up, it’s high time I report what I was up to.

Some of you who follow my Twitter feed or who saw a CB post about cartoonist Seppo Leinonen know that I was visiting the University of Helsinki to participate in a three-day short course for PhD students entitled ‘Making Science Matter‘. I was so impressed with how well Mar Cabeza and Tomas Roslin put together the course, that I thought I’d share the format with CB readers (just in case any of you out there can be convinced to design a similar course at your university).

I think it’s important first to discuss the philosophy of the course and what it hoped to provide those early-career researchers.

Most science PhD students will tell you once they’ve completed their degree that they feel completely unprepared to launch themselves into the extra-curricular world of communicating their science beyond the ‘traditional’ (peer-reviewed journals) outlets. Swamped with learning how to write concisely and clearly, getting up to speed with the entire body of theory on which their projects are based, mastering advanced modelling and statistical approaches and learning how to apply efficient computer code, it’s no wonder that many students find precious little time for anything else (including families, good food and proper hygiene).

Once they do land that precious post-doctoral fellowship though, they are immediately expected to interact professionally with the media, embrace social media and give fantastic public lectures to engage the uninformed. Right. Read the rest of this entry »

Science immortalised in cartoon Version 2.0

24 09 2013

© Seppo Leinonen

I’m in the middle of participating in a short-course on science communication based at the University of Helsinki‘s Lammi Biological Station (about 1.5 hours north of Helsinki by car). Organised by two fantastic people, Mar Cabeza and Tomas Roslin, it’s an eclectic mix of instruction for (mainly) PhD students on how to promote yourself and your science in print, in media, in illustration, in citizen science and for policy makers.

While we aren’t yet finished, I wanted to report that I had the immense pleasure of finally meeting the immeasurably talented environmental cartoonist, Seppo Leinonen. Not only is he an extremely talented artist and a dedicated environmentalist, he’s just a top bloke.

If you haven’t checked out and his cartoons yet, you should.

This is just a brief post to spruik his fine work, and show off his parting cartoon gift to me: Read the rest of this entry »

I fucking love biodiversity

18 06 2013
© G. Gallice

© G. Gallice

A corker of an idea, and post, from Diogo Veríssimo.

I don’t like biodiversity. I like beef lasagna, I like the British museum and I like everything Jules Verne ever wrote. When it comes to biodiversity, it’s different. I think about it all the time, try to be close to it and suffer emotional distress when I think of it going irretrievably away. This is LOVE.

Understanding how to get this passion across effectively has always been one of my main goals. That is why my research has focused on the links between marketing and conservation. But recently I started feeling a bit more empowered to take this mission seriously, and all thanks to the Facebook page I fucking love Science. This page became an internet sensation amassing more than 5 million fans and engaging frequently over 4 million users in any given week. Forget the New York Times and National Geographic, this is the real deal.

So I wondered, why can’t I do the same for biodiversity? The idea lingered in my head until I read a recent paper by McCallum and Bury on Google search patterns, which shows how even during the United Nations Decade on Biodiversity we are failing to mainstream biodiversity and its associated issues. If fact, people seem to be less interested. Whatever we are doing is clearly not working. So why not give this concept a try? And so I fucking love Biodiversity (IFLB) was born.

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Supercharge your science: Blogito ergo sum

22 09 2010

Alas, I didn’t make up that wonderful expression (can anyone tell me who did?), but it was a very appropriate title for the presentation I gave today at the Supercharge Your Science workshop held at the JCU Cairns campus. For those of you who have never read any Descartes (I will forgive you – boring as philosophy gets), it comes from his well-known Cogito ergo sum (I think therefore I am/exist) statement. Someone cleverly adapted it to blogging.

So this post really just focuses on my component of the 5-presentation workshop extravaganza. Bill Laurance gave his two popular Interacting with the media and How to write a paper presentations (podcasted here), Mike Seyfang gave a great look at the current and future applications of social media to science, Jennifer Lappin showed how her organisation, the ARC Centre of Excellence for Coral Reef Studies, really blitzed the world with top-notch media engagement, and I gave my advice on science blogging (why, what, how, do, don’t, where). The full webinar is reproduced below via Slideshare.

Where taking the show on the road and will be giving the workshop again in Townsville on Friday. I dare say too that we’ll be giving it at many other venues in Australia and perhaps overseas over the coming months. The interest seems massive.

Don’t forget to follow and engage using the associated Twitter hashtag #4ss.

CJA Bradshaw