Bridging the gap between an urban population and the wildlife we love.
The world continues to urbanise. According to the Population Reference Bureau, the developed nations of the world are 74% urban, and it is expected that by 2050, 70% of the entire world will be ‘urban’. Besides all the other consequences, people’s connection to nature will become more and more distant. With more people living in concrete jungles, a faster pace of life and a barrage of things competing for their attention, we cannot expect that nature, wildlife protection, ocean sustainability, et cetera will be high on the list of their priorities. Other than when the most sensational of news stories are released, how many of them will even think about wildlife, let alone take any personal steps that would make a difference to its survival?
If these are the people who define consumer behaviour and impact policy decisions, they are the ones who will also unwittingly drive the wildlife-conservation agenda. The conservation sector must therefore make a more concerted effort to connect with city dwellers and to do so, understand the motivations and desires of the greater public.
The good news is that despite the grander evidence against it, people do love animals. As children, we are surrounded by animals. Many of our favourite books, movies, clothes, and toys are associated with animals. Even as adults, 163 million of us have watched a video of a panda clinging to its caretaker, 100 million of us went to see Jungle Book, and 700 million more of us visited zoos last year. Marketers play into our love of animals and use the sympathetic or iconic nature of animals on a massive scale in advertising and branding.
If you threw practicality out the window, the most impactful thing you could do to convert that love of animals into a love of conservation would be to airlift those hundreds of millions of people into the Amazon, Serengeti, or Alaskan wilderness for a week. While the experience wouldn’t make all of them conservationists, it would certainly change the way they thought about the importance of nature.
Given this impossibility, the next best thing is to bring nature to them and entice them to explore more within their own means. Shows like BBC Planet Earth or Wild Kratts do a fantastic job of revealing the awesomeness of nature in a way that most everyone appreciates.
But TV shows are still a passive experience where the viewer takes in what he/she is being shown.
Our work at Internet of Elephants is to supplement this type of programming with games about wildlife that can actively be played every day. Our goal is to get people to think about wildlife for five minutes every day and convert the urban world into wildlife addicts. Read the rest of this entry »
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