The Effective Scientist

22 03 2018

final coverWhat is an effective scientist?

The more I have tried to answer this question, the more it has eluded me. Before I even venture an attempt, it is necessary to distinguish the more esoteric term ‘effective’ from the more pedestrian term ‘success’. Even ‘success’ can be defined and quantified in many different ways. Is the most successful scientist the one who publishes the most papers, gains the most citations, earns the most grant money, gives the most keynote addresses, lectures the most undergraduate students, supervises the most PhD students, appears on the most television shows, or the one whose results improves the most lives? The unfortunate and wholly unsatisfying answer to each of those components is ‘yes’, but neither is the answer restricted to the superlative of any one of those. What I mean here is that you need to do reasonably well (i.e., relative to your peers, at any rate) in most of these things if you want to be considered ‘successful’. The relative contribution of your performance in these components will vary from person to person, and from discipline to discipline, but most undeniably ‘successful’ scientists do well in many or most of these areas.

That’s the opening paragraph for my new book that has finally been release for sale today in the United Kingdom and Europe (the Australasian release is scheduled for 7 April, and 30 April for North America). Published by Cambridge University Press, The Effective ScientistA Handy Guide to a Successful Academic Career is the culmination of many years of work on all the things an academic scientist today needs to know, but was never taught formally.

Several people have asked me why I decided to write this book, so a little history of its genesis is in order. I suppose my over-arching drive was to create something that I sincerely wish had existed when I was a young scientist just starting out on the academic career path. I was focussed on learning my science, and didn’t necessarily have any formal instruction in all the other varied duties I’d eventually be expected to do well, from how to write papers efficiently, to how to review properly, how to manage my grant money, how to organise and store my data, how to run a lab smoothly, how to get the most out of a conference, how to deal with the media, to how to engage in social media effectively (even though the latter didn’t really exist yet at the time) — all of these so-called ‘extra-curricular’ activities associated with an academic career were things I would eventually just have to learn as I went along. I’m sure you’ll agree, there has to be a better way than just muddling through one’s career picking up haphazard experience. Read the rest of this entry »

Making science matter

14 10 2013


I’ve been home from my last overseas trip now for nearly two weeks, but despite not feeling caught up, it’s high time I report what I was up to.

Some of you who follow my Twitter feed or who saw a CB post about cartoonist Seppo Leinonen know that I was visiting the University of Helsinki to participate in a three-day short course for PhD students entitled ‘Making Science Matter‘. I was so impressed with how well Mar Cabeza and Tomas Roslin put together the course, that I thought I’d share the format with CB readers (just in case any of you out there can be convinced to design a similar course at your university).

I think it’s important first to discuss the philosophy of the course and what it hoped to provide those early-career researchers.

Most science PhD students will tell you once they’ve completed their degree that they feel completely unprepared to launch themselves into the extra-curricular world of communicating their science beyond the ‘traditional’ (peer-reviewed journals) outlets. Swamped with learning how to write concisely and clearly, getting up to speed with the entire body of theory on which their projects are based, mastering advanced modelling and statistical approaches and learning how to apply efficient computer code, it’s no wonder that many students find precious little time for anything else (including families, good food and proper hygiene).

Once they do land that precious post-doctoral fellowship though, they are immediately expected to interact professionally with the media, embrace social media and give fantastic public lectures to engage the uninformed. Right. Read the rest of this entry »

Supercharge your science: Blogito ergo sum

22 09 2010

Alas, I didn’t make up that wonderful expression (can anyone tell me who did?), but it was a very appropriate title for the presentation I gave today at the Supercharge Your Science workshop held at the JCU Cairns campus. For those of you who have never read any Descartes (I will forgive you – boring as philosophy gets), it comes from his well-known Cogito ergo sum (I think therefore I am/exist) statement. Someone cleverly adapted it to blogging.

So this post really just focuses on my component of the 5-presentation workshop extravaganza. Bill Laurance gave his two popular Interacting with the media and How to write a paper presentations (podcasted here), Mike Seyfang gave a great look at the current and future applications of social media to science, Jennifer Lappin showed how her organisation, the ARC Centre of Excellence for Coral Reef Studies, really blitzed the world with top-notch media engagement, and I gave my advice on science blogging (why, what, how, do, don’t, where). The full webinar is reproduced below via Slideshare.

Where taking the show on the road and will be giving the workshop again in Townsville on Friday. I dare say too that we’ll be giving it at many other venues in Australia and perhaps overseas over the coming months. The interest seems massive.

Don’t forget to follow and engage using the associated Twitter hashtag #4ss.

CJA Bradshaw

Poor media coverage promotes environmental apathy and untruths

11 10 2008

I just came across this excellent opinion piece by James Fahn on how climate change is covered by the media.

Poor countries’ media must tackle climate change

Paraphrasing briefly, the article laments the ill-equipped, uninformed and lowly stature of reporters covering climate change issues. The corollary is that simple junk, badly researched stances and plain untruths are rife throughout the media. For many, many examples of such plainly misinformed ‘journalism’ on climate change issues, just visit for a taste of the worst.

My comments on Fahn’s piece touch on several issues. First, it’s not just the ‘poor’ country that has problems with respect to ill-equipped reporters – the developed world (and Australia could easily be one of the leaders here) has some particulary terrible coverage of climate change impacts. Second, this problem extends to all environmental issues, not just climate change. Indeed, for some of the most important issues facing humanity today (loss of biodiversity and the ecosystem services they provide), should not the best people be put onto the job? Finally, whatever happened to journalism? Isn’t this supposed to be well-researched, cross-examining, hard-hitting and plain investigation into the affairs affecting everyday life? Instead, too many so-called ‘journalists’ are nothing more than blindly parrotting reporters who wouldn’t know what research was if it came up and bit them on the arse.

Addendum 16 October: I’ve added a little poll below directed toward Australian blog readers:

CJA Bradshaw

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